Dr. Mohammad Tayeenul Hoque
Assistant Professor & Chairman
Department of Marketing and International Business
Ph. D., University of East Anglia, UK
M.Sc., The University of Hull, UK
Office: NAC 719
WELCOME FROM THE CONFERENCE COORDINATORS
Globalization has revolutionized the worldwide economy by creating a technology-based competitive environment for the multinational enterprises (MNEs) (Teagarden & Scotter, 2013). Many international firms have modified their strategies for developing countries to proactively respond to local demands and cope with emerging challenges (Narula & Dunning, 2010). Firms, particularly in developing economies have realized the importance of innovative marketing practices to enhance their value proposition. To operate businesses in the global marketplace, firms are realizing extra competitive pressure, and are required to consistently endorse novelty for enhancing value propositions. Additionally, the emergence of big data and easy access to information has resulted in more business and research opportunities. Hence, academicians and practitioners need to realize that it is imperative to develop new models and methods in order to remain competitive in the market.
Furthermore, global companies realize the significance of localizing in different markets, as emerging markets are different from developed countries.
In recent times, a larger number of South and Southeast Asian firms particularly from China and India are competing in the international marketplace, compared to developed countries. This unprecedented expansion of international firms has led to creating scopes for research arenas in the context of emerging nations.
The conference will highlight several areas including international marketing practices, information management and cross-cultural management in the context of local and international marketplace. The aim of this conference is not only to increase the understanding of those issues, but also to identify factors and characteristics that will help in the development of new models and frameworks for businesses.
We will offer workshops that are both academic and practitioner friendly to address key marketing strategies and international business issues in South and Southeast Asian context.
You are requested to explore the conference website, peruse the academic tracks and workshop offerings and review the submission guidelines. The accepted manuscripts will be considered for inclusion of inaugural issue of the North South Business Review in November 2020.
We are elated to welcome you to the knowledge congregation at the 1st Regional Conference on Marketing and International Business: 2020 (RCMIB 2020) that will be held at North South University campus in collaboration with our partners BML Munjal University and IFIM Bangalore on April 19-20, 2020.
Dr. Mohammad Tayeenul Hoque