Guideline for Extentended Abstract Submision

We are inviting original extended abstracts written in English. The abstracts will be selected through a double-blind review process: reviews by members of the Scientific Committee and by ad hoc reviewers. The authors will be notified about the outcome of the review with instructions for conference fee payment. Some manuscripts may need to be revised for final acceptance.

Authors may choose to submit extended abstracts of either competitive papers or work in progress for oral presentation or poster presentation.

Guideline for Extended Abstract

Maximum length of 7 pages
Double spaced
12 pt font Times New Roman
A4 paper
2.5 cm or 1 inch margin on all sides

The last date for submission is 28 February 2021.

Only online submissions will be acceptable. Please upload your extended abstract or poster on Easychair.

Go to Easychair

Topics Covered in RCMIB 2021

Track 1

Contemporary Topics in Marketing

Digital marketing
Fashion marketing
Social marketing
Non-profit marketing
Neuro-marketing
Online communities
Islamic marketing
Sports marketing
Marketing to the bottom of pyramid
Tourism marketing
Medical tourism
Marketing for sustainability

Track 2

International Business

Global marketing strategy
Export and Import Management
Firm Internationalization, Market Entry, and Market Exit
Cultural Studies
Global Ethics, Sustainability, and Corporate Social Responsibility
Global Innovation and New Product Development
Global Marketing Research, Big Data, and Analytics

Track 3

Marketing Communications

Sponsorships/ endorsements
Integrated marketing communications
Word-of-mouth
Media Studies

Cross-cultural communications

Track 4

Generic Topics in Marketing

Services marketing
Consumer behaviour
Branding
Business-to-business marketing
Retailing/Multichannel marketing
Co-creation of value
Trust and loyalty

Contact for Support

If you have any issues regarding registration, please contact our members of registration committee:

Ms.Fairuze Chowdhury	Email: fairuze.chowdhury@northsouth.edu
Ms. Mehnaaz Samantha Kamal	Ms. Mehnaaz Samantha Kamal
Ms. Saima Siddique	Email: saima.siddique@northsouth.edu