Guideline for Extentended Abstract Submision

We are inviting original extended abstracts written in English. The abstracts will be selected through a double-blind review process: reviews by members of the Scientific Committee and by ad hoc reviewers. The authors will be notified about the outcome of the review with instructions for conference fee payment. Some manuscripts may need to be revised for final acceptance.

Authors may choose to submit extended abstracts of either competitive papers or work in progress for oral presentation or poster presentation.

Guideline for Extended Abstract

  • Maximum length of 7 pages
  • Double spaced
  • 12 pt font Times New Roman
  • A4 paper
  • 2.5 cm or 1 inch margin on all sides

The last date for submission is 28 February 2021.

Only online submissions will be acceptable. Please upload your extended abstract or poster on Easychair.

Topics Covered in RCMIB 2021

Contemporary Topics in Marketing

  • Digital marketing
  • Fashion marketing
  • Social marketing
  • Non-profit marketing
  • Neuro-marketing
  • Online communities
  • Islamic marketing
  • Sports marketing
  • Marketing to the bottom of pyramid
  • Tourism marketing
  • Medical tourism
  • Marketing for sustainability

International Business

  • Global marketing strategy
  • Export and Import Management
  • Firm Internationalization, Market Entry, and Market Exit
  • Cultural Studies
  • Global Ethics, Sustainability, and Corporate Social Responsibility
  • Global Innovation and New Product Development
  • Global Marketing Research, Big Data, and Analytics

Marketing Communications

  • Sponsorships/ endorsements
  • Integrated marketing communications
  • Word-of-mouth
  • Media Studies
  • Cross-cultural communications

Generic Topics in Marketing

  • Services marketing
  • Consumer behaviour
  • Branding
  • Business-to-business marketing
  • Retailing/Multichannel marketing
  • Co-creation of value
  • Trust and loyalty

Contact for Support

If you have any issues regarding registration, please contact our members of registration committee:

Ms.Fairuze Chowdhury Email:
Ms. Mehnaaz Samantha Kamal Ms. Mehnaaz Samantha Kamal
Ms. Saima Siddique Email: